From a one-sentence brief to a multi-platform booking system
The client asked for an online booking system. What they actually needed was a multi-tenant SaaS platform, an admin dashboard, a mobile app — and a brand identity they did not yet have.
What came of it
- Booking administration that had been manual is now automated
- Brand identity created from scratch alongside the platform
- Mobile app added later without rebuilding the back end
How it went
One sentence, and nothing else
The client came with: “We need an online booking system.” That was the entire brief. No wireframes, no specification, no technical requirements.
Bookings were the smallest part of it
Working through how the business actually ran surfaced the rest: availability across multiple locations, automated reminders, a customer portal, calendar integration and finance reporting. They also had no brand identity at all — no logo, no palette, nothing to build an interface around.
Multi-tenant and API-first, so the mobile app could come later
A multi-tenant SaaS platform with an API-first structure: a customer-facing portal, a separate admin dashboard, and Stripe billing. Designed from the start so a mobile app could be added without rebuilding the back end — which is exactly what happened.
A complete identity, built from nothing
Logo, colour palette, typography, tone of voice, email templates and social assets — created from scratch, because there was nothing to work from.
Web app, dashboard, portal and mobile
A full-stack web application with an admin dashboard, a customer portal, automated notifications, Stripe payments, and a mobile app on top.
Manual booking admin removed from the working day
The platform launched and took over the booking work that had been done by hand.